What do they call you?
(Hello!)
First Name
Last Name
What do you do at OTV?
(We know you wear many hats and are responsible for a bunch of things. Just list down some of your most important job-titles?)
If we have any follow-up questions, where do we bother you?
(You can pick multiple options. And we'll figure it out.)
If you want us to correspond via email, please share your email.
What is the prime objective of this story-crafting exercise for OTV?
(Perhaps the most important question in this form: What does Odisha TV wish to accomplish with this project? What are the expectations? Just write your heart out. Every little detail helps.)
Why was this exercise required?
(Maybe the second-most important question in this form: What challenges are being faced by Odisha TV which have resulted in kick-starting this project? What exactly is the problem? When did the realization come, and from where? How long has it been? Once we understand the obstacles better, we can articulate the story-crafting solution in even clearer terms. Great strategy addresses well-defined obstacles.)
When you think about the OTV of now (the current version of Odisha TV), what words and attributes come to your mind?
(Don't think too much. Just write down. It’s like that word association game. “We say OTV. And you say:”)
Now, when you think about the OTV of tomorrow (the ideal version of Odisha TV), what words and attributes do you wish to be associated with it?
(Here, you can take your time and ponder. At the end of this successful rebranding exercise, what do you want the core of OTV to be?)
What other activities and upgrades will accompany this story-crafting exercise?
(Just so we understand the other processes better.)
You already have a very strong and sizable digital presence. How do you hope to impact your digital footprint as a result of this stroy crafting exercise?
What, in your opinion, sets OTV apart from its competitors?
(What is it that you do that no one else does as well as you? We are sure that there are many, many such qualities. You can even list down a ton of them. But start off with those attributes which are quintessentially OTV.)
What makes OTV special to you?
(The human answer. What excites you most about going to work? What's the special OTV feeling? What is the OTV vibe that is just so precious?)
What's the best place to learn more about Odisha TV?
(Links, articles, interviews — everything helps.)
What is the story you want your freshly crafted One Line to tell?
(In your words. In the simplest of terms. No pressure.)
According to you, what should be the ideal vibe and tone of the One Line?
Where all do you see this One Line being used?
(Do you see it form the basis of a lot of internal communication? Or do you see it begin more audience-facing? Maybe it's a mix of both. Maybe the line will be said most by representatives of your brand during pitches and other B2B scenarios.)
The new One Line will alter the perception of OTV. It will retell the brand's story. What do you want the new perception to be (or feel like)?
Formal Versus Conversation
(Just help put this on a scale.)
The One Line we want will be extremely conversational.
What is the feeling you which is evoke in the listeners mind when they hear your new One Line for the first time?
(Or feelings. It doesn't have to be just one.)
Any other references and resources you'd like to share with us?
(We've seen the amazing Storybrand One Line Exercise video that you shared with us. Are there any others you'd want us to see? Or maybe you'd like for us to look at a One Line that you just love and speaks to you — the perfect reference.)
If we've missed something, please just write away.
(Share anything with us that you think is relevant — big or small. These tiny details have a mysterious way of surprising us.)
Thank you so much for taking the time out to do this!
Now, it’s our turn!
With all your answers in mind, let us sprinkle our magic dust, and craft memorable One Lines that capture the true essence of Odisha TV.
We can’t wait to show you what what we have in store for you!
Talk to you soon!
Do reach out if you want to talk further!
With love,
